Great marketing results start with a solid strategy
For Long-Term Success You Need to Get Focus
The ability of an entrepreneur to focus is one of the more important aspects on the path to digital marketing plan success. It’s a simple premise, yet one that is often difficult to follow for a growing small business or a startup. While the mindset of an entrepreneur is wired for success, those positive results can sometimes lead to wanting more at the exact moment when staying focused on the objective at hand would be more beneficial.
The definition of focus is “the center of interest or activity” or “pay particular attention to”. If we relate this back to operating your business, you know that there are several important tasks that need your attention. From sales and marketing, operations, and financials to human resources, product development, and customer service. Delegation is the key to juggling all these tasks, but equally important is documentation. Having a written plan with repeatable steps is essential for you to scale your business, and acts as a reminder of how important clarity is to the big picture.
We’ll help you to get focus and keep it with a documented digital marketing strategy. This lays the foundation for implementing Internet marketing tactics, such as digital advertising, email marketing, and social media management, in a consistent, repeatable way to make your brand the focal point for your customers. But it also gives you the flexibility to pivot on these tactics once the digital analytics results start coming in so that you can further refine your focus. This laser beam gives you the best chance to target the right prospects at the right time with the right message for the best conversion optimization and customer satisfaction.
While we’ll do most of the work, this is a partnership with you as we leverage on your industry knowledge and experience. You know your product or service better than anyone. Our job is to extract that information and interpret it in a way that speaks clearly to your target audience. To be that outsider that can look at your business differently, reflecting back what you see to identify the problem your product or service solves for your ideal customer. In this way, we not only spotlight who your best customer is, but also fine-tune how to communicate your solution to them with a content marketing strategy.
You’ll Get Focus in 3 Core Areas With 12 Specific Services
Before you embark on any trip, you usually plan a travel itinerary to map out details and costs. There should be no difference in your Internet marketing, where you need to define your goals and objectives before implementing any digital marketing services. We’ll help you focus on a documented digital marketing strategy with the following services included in all our plans:
Brand Core Values
Your brand defines how your customers feel as they do business with you… that emotional connection. From the visual and physical experience to written and spoken communication, reflecting your core values, and delivering on your brand promise.
SWOT stands for Strengths, Weaknesses, Opportunities and Threats, and is an important tool often used to highlight where a business or organization is, and where it could be in the future.
Unique Value Proposition (UVP)
What is it that sets your product or service apart from your competition? Your Unique Value Proposition highlights why you’re different and the value that difference delivers to your customers.
Customer Lifetime Value (CLTV)
What is each customer worth to you? Is it the total on a single receipt or can it be more than that? Understanding the lifetime value of a customer can help you make smart marketing decisions by not over-paying to acquire new or keep existing customers.
Document Strategic Plan
Why is documenting the strategy so important? According to the 2020 B2B Content Marketing Benchmarks report, successful content marketers have a documented strategy compared to less successful ones (69% vs. 16%).
What if you could identify the traits of your best customer, the keywords they use to search for your solution, and even how your competition markets to those customers? Well, now you can! We help you focus on selling to that perfect customer, saving you time while increasing revenue and beating your competitors with these services included in all our plans:
Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your ideal customer better, making it easier to tailor content to the specific needs, behaviors, and concerns of different groups.
Discovering the keywords your target market uses to find your product or services will help drive traffic to your website. Search intent will help find topic keywords that can be used for content and social media marketing.
They say to keep your friends close and your enemies closer. Understanding how your competitors are marketing gives you the opportunity to gain market share by finding the prospects they are missing.
When you say what your ideal customer is thinking, you’ve got the best content strategy for all your digital media marketing. Speak to each customer at the precise moment when their need is aligned with your solution. You focus on delivering the best product or service to your customer and let us map the message to the moment with services included in all our plans:
Buyer’s Journey Content Mapping
When it comes to content, one size rarely fits all. To ensure that your website and social media content is effective at generating leads and selling your solution, you need to deliver the right content, to the right person, at the right time. Content mapping to your target audience is the process of doing just that.
Email Marketing Segmentation
Send to thousands of email recipients, but speak to each of them as if only they received an email from you. Here we’ll identify content to separate out your email marketing lists to match your target market.
Facebook Custom Audiences
By installing a tracking pixel on your website, we can identify visitors that have a Facebook profile, allowing you to target Facebook ads to them. This powerful feature can also expand your target market by creating “look-alike” audiences that have similar characteristics.
Content Promotion Plan
Promotion keeps the brand moving forward through a consistent, repeatable action plan. Here, the brand comes to life through various digital platforms with engaging content that builds trust with your audience.