Local Marketing Samples of Our Work
20+ years of small business Internet marketing success
See How an All-in-One Digital Marketing Plan Can Help Your Northern California Business Grow.
Our unified consulting, design, and local marketing services have helped hundreds of small businesses succeed.
After helping companies grow for more than 20 years, we’ve found their success is as much about strategic planning and consistency as it is about graphic design and website content. That’s why an integrated approach to your small business digital marketing efforts will have the most impact on your bottom line. Check out these samples of work we’ve done for your California business peers who have benefited from choosing an experienced team like ours to unify their local marketing.
Due to the confidential nature of our client’s strategic plans, we are unable to show an actual plan. However, you can see a sample of our online small business strategic planning process that we call “The Harmonized Digital Marketing System℠”:
As a software startup in the healthcare industry, Caritas360 offered a unique challenge in that there are many layers of decision-makers in healthcare. To address this, we focused the messaging to appeal directly to the pain points of the c-suite and senior management, as well as financial management staff impacted in day-to-day operations. Below are the four target market personas we used to focus their digital marketing:
Due to the confidential nature of our client’s Customer Journey Maps, we are unable to show an actual content plan. However, you can see a sample of what a typical Buyer’s Journey looks like from our favorite customer experience platform, UXPressia.
Local Livermore Real Estate Agent, Gigi Srour, was referred to us by another client. Gigi had a bad experience with her previous website developer and was looking to work with someone she could trust. Our first task was to create a new logo and incorporate what she called an “Audrey Hepburn” sophistication. While realtors are known for placing their headshots on business cards and For Sale signs, Gigi wanted to stand out, or stand-up as it were. We needed to design a logo that not only represented how easy it was for buyers and sellers to work with Gigi, but it also had to be tall enough for her to stand next to it.
In 2017, we worked with Specialty Fluids to update their 10 year old ecommerce website. One of the first recommendations we made was that they needed a logo, mainly because they didn't have one. Like many companies, they just used plain text with no style or other elements.
By incorporating colored elements that appeared to be rotating around the company name, we we're able to make it look like fluid lubricating gears, which is exactly what their product is designed to do for critical aerospace applications.
Imagine having to capture the essence of “Old Italy in a beautiful Livermore Valley location that boasts an award-winning winery, exquisite Mediterranean inspired California cuisine, and Bella Rosa, an event center where wedding dreams are made real” on a computer screen. That was the task given to us by the Garré Vineyard & Winery. Our solution was to paint the experience in visual imagery that draws visitors to this one-of-a-kind location to “Eat, Drink, and be Family”.
Running a K-5 child care and enrichment learning center requires effective communication with parents. Over the past 10 years, we’ve helped Extended Day Child Care in Dublin do just that. When we first met them in 2011, they had a website, but it was not mobile friendly and hadn’t been updated in years. We built a WordPress Content Management System that allowed the staff to easily update the nine school site locations with calendars and newsletters to keep parents up-to-date with their children’s activities. In 2020, we updated the look of the website and also added additional functionality for parents to report an absence or request a school site tour.
Starting a unique Software as a Service (Saas) healthcare-based business required more than just a website to get off the ground. That’s why UCSB America, the parent company of Caritas360, hired us for our all-in-one integrated approach. The first step was to create a responsive website that would become the hub of all the content and product information. This needed to both explain the complexities of how this service would process IRS compliant forms, as well as to illustrate the cost savings from an improved workflow. We leveraged an explainer video, case studies, and blogging to get the point across in a meaningful way.
With one of the largest selections of CNC machine tools on the West Coast, Selway Machine Tool Company was in need of a new website to improve their sales process. While they initially wanted an eCommerce website, they soon realized that not many companies would be making a purchase that can range from $25,000 up to $500,000 with the click of a mouse. So we suggested that they turn the traditional shopping cart into a shopping quote, thus leveraging the ease of shopping online with the ability to get a customized quote, eliminating many of the barriers of emailing specifications back and forth.
As a Business-to-Business (B2B) operation, Specialty Fluids understood the benefits of eCommerce in the mid-2000’s. But by 2017, they recognized that their ecommerce website had fallen behind the times in terms of design and function. We came in to freshen the design with a new logo, better product layout, more product details for SEO, a mobile-friendly version, and functionality that is important for a B2B e-commerce website, such as printable packing slips and the ability to accept purchase orders by emailing printable invoices.
During the Covid-19 shutdown in 2020, Garré Vineyard & Winery was forced to stop operating almost all aspects of the business to comply with health guidelines for restaurants and wineries. They looked to us to help them find a digital avenue to generate revenue, and we were able to seamlessly integrate eCommerce into their existing website. This WooCommerce based system fit perfectly into the design of the website, providing a cost-effective way to start selling their award-winning wines locally for curbside pickup as well as shipping them nationally.
The Northern California Cement Masons Joint Apprenticeship Training Program, or NCCM JATC, offers a three-year program to take cement masons from apprentice to journeyperson with 4,200 on-the-job training hours, plus 432 classroom instruction hours. The Covid-19 restrictions caused all spring 2020 classrooms to close down, affecting the career paths of thousands of cement masons. As a client for over 10 years, NCCM JATC turned to us to see what we could offer in terms of custom website design to solve this problem. We were able to create an online E-Learning System, also known as a Learning Management System (LMS), to open up remote learning by summer 2020. This secure system includes Zoom classroom integration, plus allows the NCCM staff to enter all the required learning materials online with interactive content to help the cement masons learn skills needed to graduate to the journeyperson level.
As a community association management company for 38 years, Peachtree Community Association Services is responsible for more than 12,000 homes in over 65 communities in Northern California. Having been a client of ours since 2006, Peachtree CAS was well aware of our custom website design capabilities based on the confidential homeowner’s information system we built for them 15 years earlier. While that system was still serving their needs, we collectively agreed that it was time for an upgraded system to leverage newer technology and provide a modern responsive design that would operate on desktops, tablets, and mobile devices.
Continuing the Caritas360 story, during the website design process we followed best practices for On-Page SEO (or On-Site SEO) techniques. This prepared us for launch day, where we would then start applying the Off-Page SEO (or Off-Site SEO) tactics. As can be seen from our Analytics Dashboard Report, the initial month the website went live in November 2019 shows only minimal search engine rankings on 14 keywords. But after 4 months of SEO, the March 2020 report shows 47 keywords ranking, with more than half of those in the top 10, as well as a 900% increase in user sessions. Couple this with the addition of local citations like Google Business Profile (formerly Google My Business), our ongoing social media marketing, and email marketing, for an end result of Caritas360 dominating the first page of Google for a branded search.
Picking up business e-waste in densely populated downtown San Francisco, California, is no easy task. But I Got E-Waste had found a way to do it economically and just needed to get the word out about their local pick up services. They came to us originally for WordPress website hosting, but now needed our help to get found in the city by the bay. We immediately started On-Page SEO, something the website designer they had hired didn’t understand. This required updating the website content and adding blog articles in order to gain valuable backlinks. As they are a "service area business" without a physical location, we focused on higher volume keywords within the Google Local Pack, thus increasing the potential visibility of their website by 32%.
Sometimes a realtor will move to a different brokerage office to change territories. This was the case with Gigi Srour as she moved to downtown Livermore, California. While it’s not uncommon for a small business owner to relocate offices, they often underestimate the power of an accurate Name, Address, and Phone Number, known as NAP, within local citations. These are places like Yelp, Google My Business, and many other local directories. In early 2018, we started working on updating these directories for Gigi with the proper NAP information. By early 2019, we had increased her total listing reach from 10 to 29 citations, achieving a 92% average listing accuracy.
As a family owned Spanish foods wholesaler, YAYA Imports of Pleasanton, took their love of Spain and created an e-commerce website called HotPaella.com. Selling the obvious - all the ingredients, supplies, and even the families Hot Paella recipe - to Jamon, Chorizo & Sausages, and Rabitos Chocolate Stuffed Figs. They hired us to help them with digital advertising, specifically PPC Management for Google Ads and Microsoft Advertising. We started with an analysis to find where they were overpaying for clicks and where they were missing keyword opportunities. Once optimized for the best conversions, we took them to the next level by synchronizing the PPC Ad copy with their holiday promotions, even assisting them with the design and copy for email marketing.
Where do you turn when your event marketing is not bringing you enough registrations? You need to find new places where your prospects hang out and advertise there. That’s exactly what we did for the Healthcare Financial Management Association, Northern California Chapter. They traditionally advertised upcoming conferences to their 900 members via email marketing, but that does not bring in new attendees. So we created several Facebook Ads that leveraged the power of Facebook Ads Manager to find the target market using Look Alike Audiences. One audience was formed by matching characteristics from existing member email accounts, while another audience was anyone from the West Coast whose demographics and interests were similar to the existing followers.
Remember HAL from the movie 2001 Space Odyssey, who’s Artificial Intelligence (AI) caused mayhem in space? AI has come a long way since then, and Dasceq has perfected it to help collection agencies predict the best method and time for consumers to make payments. They approached us for email marketing specific to the target market of auto loan collections, asking for a way to make their offer stand out in the inbox. We took an approach that gave them what they asked for and then some. By creating animated GIF’s in the size of display advertisements, they were able to both email them to prospects as well as to place them on auto industry websites to garner more awareness of the product.
One of the most important metrics in all advertising is “where did that lead come from”. As we started doing SEO for I Got E-Waste, they asked us to also take over the PPC Management of their Google Ads to keep everything coordinated. Now we had to isolate within our Analytics Dashboard whether the lead came from Google Ads (paid search) or Google (organic search). We accomplished this using a technique known as Call Tracking. We dynamically change the website phone number based on where the lead originates, then forward the call to the regular business phone number, allowing I Got E-Waste to get the lead along with additional phone call data that can improve overall sales.
While all small businesses are strapped for time, this is particularly acute for a software startup as they work towards launch day. To help Caritas360 keep in touch with their audience, we took over the social media launch by creating the profiles for Facebook, Twitter, Instagram, and YouTube. We then continued posting on social media for several months with content creation that ranged from videos and trivia contests, to content curation from industry leading healthcare companies. The social media posts were even coordinated with the email marketing initiative to further enhance the brand messaging to the target audience.
While deciding on a new tag line, Dasceq enlisted our help with a new social media strategy that would allow them to sell into different industry verticals. It’s one thing to have a few personas that represent your target market, but with over 12 potential verticals, it became a challenge to isolate that perfect tag line and messaging that could have such a broad appeal. We presented them with the new tag line and various social media layouts for Facebook, Twitter, Instagram and YouTube. By keeping the messaging focused on their product benefits and changing the post images, we achieved that perfect balance.
The unique aspect of email marketing over other digital marketing tactics is that it allows you to connect on a personal level, with the recipient's name, job title, and even geographic location to better target your message. That is exactly what Caritas360 needed as it launched a new SaaS-based healthcare platform. By segmenting their email list into the four personas we created for them, we were able to speak to the pain points of each person in their day-to-day job functions. Not only did we highlight how Caritas360 could help their organization, but we also took the follow-up to the next level by personalizing an automated yet unique response based on the interaction they had with the email (opened, clicked a link, or forwarded).
When you think about communicating with prospects or clients, you may have the basics covered with a phone number, email address, or social media channels, but have you ever thought about text messaging? A recent prospect, Angela Biletnikoff, became a customer mostly by referral, however, she also liked the fact that we had enabled our main phone number (a landline by the way) to accept SMS messages. For her, it meant she was able to send us pictures for the website more easily as they were already on her phone, or send over a new idea after discussing it with her husband, legendary Oakland Raider Fred Biletnikoff.
This one is also difficult to demonstrate using a live client, so feel free to test out our Chatbot. Just click on the Terzetto Digital icon in the lower right corner of the screen to try it out!
As a WordPress website design company, we recommend the platform to any client needing a website redesign. This was the case for a new Silicon Valley based client, Green Ewaste Recycling Center, who was looking to increase traffic to their website. In addition to the small business website design, part of the project scope was for us to provide content writing services to get them started on a blog about the benefits of recycling. To that end, we performed research into popular keywords relative to the recycling industry. From there, we wrote nine blogs complete with images and links to reputable third-party websites to support the blogging categories.
As part of a new marketing initiative, Advantage Metal Products was looking for a way to show prospective clients their various metal production capabilities. This was no easy task, with a facility that spanned over 60,000 square feet, encompassing all aspects from design and production to warehousing and fulfillment. We immediately suggested video marketing to cover such a vast topic in the shortest amount of time. The first step was to capture the essence of each part of the process through an illustrated storyboard. Next came the script writing, voice-over, and inspirational music. And finally the actual on location video shoot, where we brought in a 20 foot camera crane to capture the enormity of the facility.
Starting a new company is difficult enough, but what if your new software also disrupted an industry, as was the case for Caritas360, that had traditionally been paper-based? The answer is to explain how it works in less than two minutes leveraging marketing videos. And if your startup needs a low budget solution, the real answer is explainer videos. These two-dimensional animated videos can dramatically reduce the cost of a video production as they don’t require location shooting or actors. Our scope of work for this project was to write the script, record the voice-over, and use our graphic design services to visually bring the new software to life.
Aside from website copy, any new business website design needs to include images of your happy customers. In the case of Extended Day Child Care (EDCC), those customers happened to be children ranging in age from 5 – 10 years old. During a recent new website build, they provided us with images that various teachers had taken on their Smartphones, which were high resolution, but lacking in the areas of composition and lighting. We referred them to one of our partner local photographers, Tyler Thournir, who visited various school sites and got some incredible action shots that convey just how much the children enjoy their time at EDCC.
The unique aspect of local plumbing company Valley Plumbing is that they have a showroom in downtown Pleasanton, which they call the “Home Center”. This sets them apart from other plumbers who only work from their trucks. It also provides a venue to answer consumer plumbing related questions in the showroom compared to a big box hardware store where it’s difficult to even find employees. To highlight this on their website, we took numerous photographs in their retail store of the wide variety of product they carry, which the consumer can purchase directly or have them professionally installed by Valley Plumbing.
The beauty of committing to our high definition video production services is that you can also get plenty of staff or product photography from the video. During editing, the software can display the video on a frame-by-frame basis, allowing you to choose the exact moment that you want to convert into a still image, providing great action shots. At the same time, this enhances the return on your investment by offering you high quality images for use on your website, social media, or email marketing campaigns.
Tracking the performance of multiple digital advertising campaigns can be a tedious task. Each platform may have its own analytics report, which would require you to piece all of them together to answer the question of whether your digital marketing strategy is working or not. That’s why Caritas360 was thrilled to have access to our analytics dashboard, giving them an instant snapshot view of over 50 metrics. They could easily click on any summary to get detailed analytics daily, or utilize our automated monthly roll-up report to keep all company stakeholder informed of their marketing results.
While there can be many different objectives for a marketing campaign, the most common is to generate revenue by converting prospects into customers. This was the dilemma that HotPaella.com faced as they started to notice a decline in sales from their paid search campaigns. They brought us in to help with the PPC management, and our first task was to review the digital analytics to find ways to optimize conversions. We discovered the average Google Ads Quality Score (QS) was 6.15 for one of the most popular keywords. A low QS means they were paying more per click and getting fewer orders. By making several adjustments to the landing page layout and copy, we improved the QS, reducing costs while increasing sales.
The tag line for Valley Plumbing Home Center is “Integrity Before Profits”. They take that seriously and strive to ensure the company’s integrity is maintained within its online reputation. While it can be easy for people to be critical of a small business as they write reviews in a somewhat anonymous format, the best online reputation management is to simply answer all reviews. This shows that you care about your customers, thanking them for the 5 stars and attempting to resolve the 1 star reviews. Our reputation management software, which integrates with our analytics dashboard, allows you to do this from a single login to keep up with a large volume of reviews.