The following tasks are included with the Digital Marketing Strategy:
• Brand Core Values – Your brand defines how your customers feel as they do business with you… that emotional connection. From the visual and physical experience to written and spoken communication, reflecting your core values, and delivering on your brand promise.
• SWOT Analysis – SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, an important tool often used to highlight where a business or organization is, and where it could be in the future.
• Unique Value Proposition (UVP) – What is it that sets your product or service apart from your competition? Your Unique Value Proposition highlights why you’re different and the value that difference delivers to your customers.
• Customer Lifetime Value (CLTV) – What is each customer worth to you? Is it the total on a single receipt or can it be more than that? Understanding the lifetime value of a customer can help you make smart marketing decisions by not over-paying to acquire new or keep existing customers.
• Persona Development – Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your ideal customer better, making it easier to tailor content to the specific needs, behaviors, and concerns of different groups.
• Keyword Research – Discovering the keywords your target market uses to find your product or services will help drive traffic to your website. Search intent will help find topic keywords that can be used for content and social media marketing.
• Competitor Analysis – They say to keep your friends close and your enemies closer. Understanding how your competitors are marketing gives you the opportunity to gain market share by finding the prospects they are missing.