Most small businesses will benefit from all services in each digital marketing plan. There is no discount offered if you choose not to use a specific service that is included in a plan, however, we will offer to substitute another service of equal or lesser value if you can’t use a specific service.
A good example of this is Google Local Service Ads. These type of ads are only available to a business if it fits into a Google category. While Google continues to increase the list of categories, these ads are primarily focused on home service businesses, therefore your business might not be able to use this type of ad.
Here is a list of Google Service Categories as of early 2022:
- Acupuncturist
- Animal rescue
- Appliance repair services
- Bankruptcy lawyer services
- Business lawyer services
- Carpet cleaning services
- Carpenters
- Child care
- House cleaning services
- Contract lawyer services
- Criminal lawyer services
- Dance instructor
- Countertop services
- Disability lawyer services
- DUI lawyer services
- Electricians
- Estate lawyer services
- Family lawyer services
- Fencing services
- Financial planning services
- First aid training
- Flooring services
- Foundations services
- Garage door services
- General contractor
- Handyman
- Home inspector
- Home security
- Home theater
- HVAC (heating or air conditioning)
- Immigration lawyer services
- IP lawyer services
- Junk removal services
- Labor lawyer services
- Landscaping services
- Language instructor
- Lawn care services
- Lawyers
- Litigation lawyer services
- Locksmiths
- Malpractice lawyer services
- Moving services
- Personal injury lawyer services
- Personal trainer
- Pest control services
- Pet adoption
- Pet boarding
- Pet grooming
- Pet training
- Plumbers
- Pool cleaner
- Pool contractor
- Preschool
- Real estate lawyer
- Real estate services
- Roofers
- Sewage system
- Siding services
- Snow removal
- Tax services
- Traffic lawyer services
- Tree services
- Water damage services
- Weight loss service
- Window cleaning services
- Window repair services
- Yoga studio