Marketing Analytics Dashboard


Measure what matters for all your small business marketing to get insights into what is working and what needs improvement. Start with a summary overview, then use the interactive dashboard to drill down deep into the details of each metric, giving you hundreds of data points (see details in the description below for what is included).

Our Analytics Dashboard lets you monitor over 50 metrics, including:

    • Keyword Rankings – Monitor your target keyword rankings over time and see how they look on the search engine landing pages and which page on your site is ranking. Includes Google, Google Local, Google Mobile, and Bing.


    • Visitor Statistics – Our integration with Google Analytics lets you discover how visitors are finding your website, the percentage of new versus returning visitors, the average time spent on the site, or if they bounced (left quickly, meaning they’re not interested).


    • Conversion Rate – At the end of the day, it’s all about results. Getting your target market to convert usually refers to taking an action, such as filling out a contact form, calling you (requires phone call tracking), or taking any action you deem as the next step to a sale that can be measured.


    • Website Lead Form Tracking – When a prospect decides to fill out an online form instead of calling, you’ll see the lead source as well as capture the lead data on the dashboard. This is a great way to keep tabs on your sales team and understand the quality of the leads.


    • Email Marketing – Discover which email campaigns are getting opened, how many contacts are clicking on links, and if they are engaging with you once they land on your website (integrates with Active Campaign, Campaign Monitor, Constant Contact, Klaviyo, and Mailchimp).


    • Social Media Growth/Engagement – As social signals can improve search engine visibility, we monitor likes, shares, and overall engagement to ensure the posting times and frequency are working for your target market.


    • Backlink Monitor – When you distribute your content to the right people and places, engaging your target market across the internet, you’ll earn valuable backlinks to your website that will improve your search rankings.


    • Competition Monitor – Understanding the strengths and weaknesses of your competition relative to their search engine ranking will help identify content areas that need improvement or allow the opportunity to take advantage of the content areas they’re missing.


    • Website Page Audit – When updating your website with new content or making changes to the structure, it’s possible to cause errors. Because of that, we run internal diagnostics weekly to detect and fix any such errors before they impact your search engine ranking.


  • Website Uptime Monitor – If your website is down, it’s not producing leads, so we monitor the site every 60 seconds to ensure it’s operational. If at any time it does not respond, we’ll alert your technical team so they can investigate and resolve the issue immediately.
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